External Permalinks

Create posts and pages that automatically redirect visitors to external URLs. The content lives in WordPress for organization and menu purposes, but visitors are seamlessly redirected to the external destination.

Use Cases

  • Create navigation menu items that link directly to affiliate products
  • Add social media profile links to your site navigation
  • Link to partner portals or external documentation
  • Create download links that redirect to app stores or file hosts

How It Works

  1. Enable the module and select which post types can have external URLs
  2. Edit any post of those types
  3. Enter an external URL in the sidebar metabox
  4. When someone visits that post, they’re redirected to the external URL

Where to Find It

Location: When editing a post, look for the “External URL” metabox in the sidebar. Enter any URL to make that post redirect.

Settings

SettingDescription
Post TypesChoose which post types show the External URL metabox

Setting Up a Redirect

Step 1: Edit Any Post

Go to Posts → Add New (or edit an existing post). You can also use Pages or any enabled custom post type.

Step 2: Find the External URL Box

In the editor sidebar, look for the “External URL” metabox. It appears near the top of the sidebar.

Step 3: Enter the Destination URL

Enter the full URL where visitors should be redirected:

https://example.com/your-destination

Step 4: Publish

Publish or update the post. Now anyone visiting that post URL will be redirected.

The 301 Redirect

This module uses a 301 (permanent) redirect, which means:

BenefitDescription
SEO-friendlySearch engines understand the content moved permanently
Link equity transferAny links to your post pass value to the destination
Browser cachingBrowsers remember the redirect for faster future visits

Practical Examples

Create a post for each affiliate product:

Post TitleExternal URL
“Our Favorite Camera”https://amazon.com/affiliate-link
“Recommended Hosting”https://hosting.com/partner-link
“Best SEO Tool”https://seo-tool.com/referral

Add these posts to your navigation menu. Visitors click “Our Favorite Camera” and land on Amazon.

Social Media Menu

Create pages for your social profiles:

Page TitleExternal URL
Facebookhttps://facebook.com/yourpage
Twitterhttps://twitter.com/yourhandle
Instagramhttps://instagram.com/yourprofile

Add these to a “Follow Us” menu. Each click goes directly to your social profile.

Partner Resources

Create links to external partner tools:

Post TitleExternal URL
“Client Portal”https://portal.partner.com
“Documentation”https://docs.external-tool.com
“Download App”https://app-store-link.com

Post Content Matters

Since visitors are redirected, they won’t see your post content. However, the content area is still useful for:

  • Internal notes: Document why this redirect exists
  • SEO data: Some SEO plugins still use the title/meta for internal purposes
  • Organization: Keep track of all your external links in one place

Managing Redirects

Finding Posts with Redirects

Posts with external URLs work like normal posts. To find them:

  1. Go to Posts → All Posts
  2. Filter or search as needed
  3. Edit to see/change the external URL

Removing a Redirect

To stop redirecting a post:

  1. Edit the post
  2. Clear the External URL field (leave it empty)
  3. Update the post

The post now works normally, displaying its content to visitors.

FAQ

What happens if the external URL is broken?Visitors will be redirected to the broken URL and see whatever error that site shows. There’s no automatic link checking — verify your URLs are correct.
Can I redirect to internal pages?Technically yes, but it’s not recommended. For internal redirects, use a dedicated redirect plugin or the Conditional Redirects module. This module is designed for external destinations.
Do redirects work for logged-out visitors?Yes, redirects work for everyone — logged in or out. The redirect happens before the page loads.
Will this affect my post counts or archives?The post still exists in WordPress and appears in archives, category pages, and post counts. Only when someone clicks through does the redirect happen.
Can I use relative URLs?Use full URLs including https://. Relative URLs may not work correctly since the redirect is meant for external destinations.

Create a dedicated category like “External Links” to organize all your redirect posts. This makes management easier as your list grows.

Check Your Links

The module doesn’t validate external URLs. Always test your redirects after setting them up to ensure visitors reach the correct destination.

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