404 Redirect

Automatically redirect visitors who land on non-existent pages to a destination of your choice. Instead of showing a dead-end 404 error page, send them somewhere useful like your homepage or a custom landing page.

Use Cases#

• Redirect 404 errors to your homepage so visitors stay on your site
• Direct 404 traffic to a custom landing page with helpful links
• Recover SEO value from broken inbound links by redirecting to relevant content

How It Works#

1. Enable the module and enter a redirect URL
2. When any visitor hits a page that doesn’t exist (404 error), they’re automatically redirected
3. The redirect uses a 301 (permanent) status code

Settings#

SEO Considerations#

This module uses a 301 (permanent) redirect. This tells search engines:

• The original URL is permanently gone
• SEO value transfers to the destination
• Stop checking the original URL

For temporary redirects or more granular control, use the Redirects Manager module instead.

Creating a Custom 404 Page#

For the best user experience, create a dedicated 404 page:

1. Create a new page in WordPress titled “Page Not Found”
2. Add helpful content:
   • A friendly message explaining the page wasn’t found
   • A search box
   • Links to popular content
   • A link to your homepage
   • Contact information if they need help
3. Set this page’s URL as your redirect destination

FAQ#